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Online Survey Consumer Buying

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins offered these typical reasons companies have an email program in place from a 2012 survey from BtoB: Jenkins showed the results of a survey from BlueHornet where a staggering 80% of people delete emails that don't look good on their device!

  2. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...

  3. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Social Media Examiner brought us more interesting research earlier this year, by way of a survey of 2,000 marketers on how and why they use social media. To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the...

  4. Back to School: Now That’s What I Call a PPC Strategy!

    In addition, parents who shop online will spend an average of $266 more than who only shop in stores, according to the National Retail Federation/BIG Research 2011 back to school survey. If you missed this opportunity in 2011, it’s not too late to...

  5. Blog Content Influences Consumer Buying Behavior

    JupiterResearch designed and fielded the survey in August 2008 to online consumers selected randomly from the NPD Group US online consumer panel. Looking more closely at how blogs factor into consumer purchase decisions and the nature of blog...

  6. Measuring the Impact of Multichannel Marketing

    According to Akin, Best Buy found that the majority of people who filled out their online survey had actually purchased the product they reviewed offline. This provides a URL for the consumer that actually used to redirect to http://www.promotions...

  7. Search and the Law: Attorney Deborah Wilcox

    Surveys and experts are always open to attack, of course, and this is what litigators deal with on a regular basis in any case that involves a survey and an expert. Wilcox discusses changes in attitudes toward online intellectual property, the...