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  1. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations...

  4. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. Every year they survey the SEO industry to pinpoint changes throughout the year, including...

  6. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how...

  7. Top 10 SEO New Year's Resolutions for a Successful 2014

    In a season of giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your wing to share the wealth of knowledge! Now's the time to resolve to "never puff again" by implementing long-term strategies via...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Scan them and put them online and give your customers a nostalgic look at what once was.

  9. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search professionals decreased from $75,543 to $68,600. In all, 27 percent of survey respondents said they've been in search from zero to three years...

  10. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    A Google consumer survey showed that 49 percent of shoppers say they know when they'll do their holiday shopping. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken...