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  1. How to Create Great Content: Start by Creating Content for Yourself

    Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. This shift to quality content has many implications for the online marketer, two of...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. How to Prove SEO Success There are so many things that we need to account for when we're...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Email Success Strategies for the Mobile Age Mobile and social have been among the most talked-about subjects for the last couple of...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. Keywords and match types has become more complicated over the years, yet its mastery is also...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Let's apply this scenario to the online world. And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Create a Twitter account specifically for news and automatically publish all content from your online newsroom. Keep your company’s online newsroom Twitter-friendly and up to date with fresh content. A 2013 TekGroup online newsroom survey reports a...

  8. Marketing Automation & Search – 3 Strategies for Mutual Success

    Turning automation guides into click candy slideshows or images that are published online. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle.

  9. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Likelihood of visitation to the online/offline store. Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. Over the years, the digital ad industry has had the ability to tie campaign...

  10. 22 Facebook PR Secrets Every Community Manager Should Know

    In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular diet that includes a healthy dose of the online marketing conference circuit.