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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This means that Google knows about sites as they come online. As confusing as it can often be, keeping up with the terminology and how it is being applied today can mean the difference between success and accidental failure.

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. One of the more compelling stories in digital media over the past year...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. If you are trying to create awareness and reach more people, you might be better...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Look at other ways to grow, such as influential sites that can send relevant traffic to your site, leveraging social media to scale link-building, and even online PR efforts. Our industry has truly grown up; there are more effective and sustainable...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    FedEx Office Print Online provides templates that users start with and then walks the users through the potential changes, eventually arriving a just the right result. Once you've corrected your site design, your Web analytics will provide more...

  6. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it.

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...