Online video is huge and video viewing doesn't seem to be slowing down any time soon. For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO Beginners".
Reading Online Text: A Comparison of Four White Space Layouts Finding the right balance between design that looks modern yet simplistic in nature, informative and engaging for the user and maintainable for SEO performance is the bedrock of success.
You can recognize and reward them through contests or sneak peeks at upcoming product lines while also getting valuable insight about your business and adding a human touch to the online experience. We've all heard the impressive stat that 47...
To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. The online brand that will be delivered in social must align with a B2B organization's brand promise...
Do Online Video Advertisers Really Need Another Chart? The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," said Tara Levy, Director Ads...
In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular diet that includes a healthy dose of the online marketing conference circuit.
If you have complex goals or you need visitors to step through on online process, you're going to want to put in some in effort here. With the increased popularity of Adobe TypeKit and Google Web Fonts, typographers are alive and well online today.
In addition, the three grand prize winning entries would be used in online Intel ads. Given the success, the team extended the YouTube campaign for eight additional weeks. Can they engage consumers? And can they drive brand lift?
Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it.
AP Twitter Hacking Highlights Need for Increased Online Security Measures – ClickZTime for two-factor authentication. Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent...
As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content has become so central for the online marketer that improving on their content development strategy is their number one goal...
For some background, these are the online platforms brands are using: The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for...
The world of mobile apps is foreign territory to most online marketers. The descriptive content submitted with the app is vital to the app’s success in the app store when submitting an app to app stores.
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Google Shopping's ad program Product Listing Ads gives online merchants a lot of...
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
To enable this massive online effort, the in-house team curates thousands of images of Australia sent to them by Australians who currently live there and by foreigners who’ve visited in the past. When Tourism Australia launched their Google+ page...
If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search engine marketing team to perform the role of the narrator of our content marketing story.
With a $500 budget, they produced and posted their first video, "Bad Breath Test – How to Tell When Your Breath Stinks," introducing the Orabrush and offering the product for purchase online. The Orabrush brand became so popular that local pharmacy...
