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  1. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. In particular, marketers can achieve great success by...

  2. HVB wins with placements and self-directed products

    UniCredit group member HypoVereinsbank onemarkets (HVB) has traditionally been strong in the area of capital-protected certificates and the more conservative end of the structured products market, but in the past two years the bank has...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Expectations can be very tricky to manage and agreeing on the metrics that will define success or failure upfront is extremely...

  5. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you’ve got the time to manage online campaigns – ideally an extra five to 15 hours per week minimum – then AdWords might be for you. Smart businesses know that in order to reach consumers these days, many of them need online advertising.

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    If we have trouble prioritizing this critical marketing activity, how can businesses that aren't focused on local online data be expected to do it? Unfortunately, as it does for so many businesses, updating our online location information was...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and...