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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. The use of online advertising on search engine results pages to help visitors find your...

  3. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. In terms of content and social media trends, some staggering statistics where shared...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Develop Your Content Strategy Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    It's a valuable way to reach their customers and they're behind the competition if they don't incorporate video into their marketing strategy. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution Hand in Hand: Combining Social it turns out many of them were experienced bloggers who understood the ins and outs of online marketing. The company had been going through a PR crisis, created...