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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. An optimized local strategy aligns with storefronts, hours, inventory, and similar store metrics for mobile...

  3. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A diversified link-building strategy is the key But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Here are the six most important factors that will guide your link-building...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Other than using your own keyword data and analytics, another strategy to find profitable keywords is to spy on your competition. Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or...