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  1. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy. Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?

  3. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. There are a few key questions you should ask yourself when examining your content strategy or when...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Failing to plan will only prevent you from executing a strategy, as you will be too busy reacting to what is wrong. Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical...