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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Understanding what the terms accurately mean goes a long way toward making sure you don't mistakenly apply a strategy...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Their strategy thus far has, by all accounts, proven to be extremely successful. Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Most online advertisers know that mobile-specific experiences are important, but less than half engage...

  4. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  5. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Devise a strategy that adds value and then ensure you have a diverse array of tactics in your strategic plan, so no one tactic can ever becomes overly relied upon. Look at other ways to grow, such as influential sites that can send relevant traffic...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: