"What Should Lead Your Online Marketing Strategy: SEO or Content". Content marketing isn't a new strategy, it's merely a new word. Because while content is great and certainly a very important part of any SEO strategy, it isn't all or even most of...
While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity.
By considering mobile consumers' preferred method of conversion, you can make simple yet powerful changes in strategy and creative that can amount to big results. This revelation affects everything from targeting strategy to mobile ad creative.
How to Create the Best YouTube Advertising Strategy Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you...
It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy. Which ones might have dedicated online communities?
Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. We've all heard the impressive stat that 47 percent of U.S.online consumers have made a purchase based on recommendations from Pinterest.
However, before you even begin to execute any strategy of customer segmentation, you have to understand the different profiles of multi-channel shoppers and consider the right tactics to monetize each profile.
The content you create via a strategic content strategy, but also via the third-party content and resources you routinely share. If you aren't familiar, IFTTT is a recipe trigger that "does this" when something else "does that", letting users...
Now is a great time to review and re-think your confirmation page strategy. Your new customer/prospect has taken the time to review your website, consider their options by checking out the competitors and online reviews, and finally they chose you.
It is a model that works fantastically well when it comes to working on content strategy too as a pillar in a process to ensure that every visitor type is catered for. The key to understanding why this is the case is to dive into the world of...
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the...
Lisa Barone, VP of Strategy at Overit Casie Gillette, Director of Online Marketing at KoMarketing Associates Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in...
Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
So why do you want to use Google+ hangouts as part of your international strategy? This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important.
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: As is evident from the chart below, social developed into a legitimate content discovery...
If a large portion of your audience always Likes or comments on images with interesting quotes or taglines, then you should probably be sure to include them regularly (in a meaningful way as part of your larger strategy).
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
