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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including:

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's optimization strategy, what impresses you most and why? The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. In a "Learn with Google" online vocabulary reference Google defines SEM as:

  5. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. In terms of content and social media trends, some staggering statistics where shared...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    How to Adjust Your Content Strategy to Compete Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. The biggest barrier to effective content marketing is just cutting through...

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to the world at large. She also created Dotcomplicated.co – an online community and newsletter to help families keep...