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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    PR Challenges and Strategies Revealed Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. With the above principles, you can also build relationships with influential bloggers and site owners to...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  4. How Can Good PPC Managers Become Great PPC Managers?

    I recently had dinner with a good friend of mine, Barb Young of PPC-Strategies. Read more about it online. Good PPC managers get results, sure. They know their way around the necessary data tools and they can follow the foundations of PPC well.

  5. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Once that audience reach is achieved, additional strategies to convert this audience to loyal app users should be used to increase overall engagement and improve mobile content monetization. Those clickable headlines and quizzes you see in your...

  6. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. The key takeaway: your online competition may not be...

  7. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Web analytics provides incremental improvements to an existing site, but have not demonstrated the same "bang for the buck" that UX design strategies have for increasing conversion rates. FedEx Office Print Online provides templates that users...

  8. What is SEM? Depends on Who You Ask

    The best SEM strategies are built around coordination between the two sides. In a "Learn with Google" online vocabulary reference Google defines SEM as: The use of online advertising on search engine results pages to help visitors find your website.

  9. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...