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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the...

  3. Should the Government Decide Where You Rank at Google?

    But we’ve been followed around in shopping malls and stores by closed circuit cameras studying our buying behavior for as long as they've been around. For the end user, as with other search services, not just Google: it's free.

  4. International Search Marketing Guide to the Holidays

    Competition in online retail heats up during this time, as well as competition to drive visitors to brick-and-mortar stores. Concentrating your search efforts around quality B2C products and services and travel, you'll certainly find some success.

  5. Getting Closer to Mobile Local Search's Day

    These types of searches see high levels of engagement from users, and drive qualified traffic (of the analog variety) to local stores, said NearbyNow CEO Scott Dunlap during the Kelsey Group's Marketplaces conference earlier this week.

  6. New 411 User Survey Points To Mobile Local Search Demand

    Retail Stores: 36% People are eager for local information on the go; and when wireless data services become fast, easy to use and more affordable, you'll see adoption ramp quickly. It's in this larger context that I write about a new study released...

  7. Highlights from the SEW Blog: August 7, 2006

    Find 'Nearby Stores' With BecomeThere's lots of data from many sources that reflects the dominant consumer shopping paradigm involving the Internet: research online, buy locally. Now has joined that illustrious group with a new "nearby...