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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Find out more about Adthena's Competitive Intelligence for Search services.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the...

  5. International Search Marketing Guide to the Holidays

    Competition in online retail heats up during this time, as well as competition to drive visitors to brick-and-mortar stores. Concentrating your search efforts around quality B2C products and services and travel, you'll certainly find some success.

  6. Getting Closer to Mobile Local Search's Day

    These types of searches see high levels of engagement from users, and drive qualified traffic (of the analog variety) to local stores, said NearbyNow CEO Scott Dunlap during the Kelsey Group's Marketplaces conference earlier this week.