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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. Search engines read terms exactly as they are written, this means singular and plural are considered different terms and...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    What Should I Know About Google Trusted Stores? Google Trusted Stores is a Google merchant program which recently became available to all merchants who qualify. How Google Shopping determines product ranking works exactly how comparison shopping...

  4. Should the Government Decide Where You Rank at Google?

    But we’ve been followed around in shopping malls and stores by closed circuit cameras studying our buying behavior for as long as they've been around. And search engines have responded by returning a variety of different types of results in one...

  5. Goodzer Launch In-Store Product Search Map for New York City Shoppers

    Search for any product and Goodzer will tell you which stores currently have the product in stock, comparative pricing, distance to the retailer and what the store looks like. Users can instantly search these stores to locate "any consumer product...

  6. Econsultancy Research Finds Email Beats Social Media for Consumer Attention

    With a greater likelihood of having small children at home, they are less inclined to go to stores and somewhat better able to accept deliveries during the work week. Men are more likely than women to use search engines and expert site reviews...

  7. International Search Marketing Guide to the Holidays

    Competition in online retail heats up during this time, as well as competition to drive visitors to brick-and-mortar stores. Not only do people shop online and use search engines differently, they also do things differently during the holidays.

  8. Post-Cyber Monday Marketing Ideas

    The Monday after the Thanksgiving weekend is, of course, the online shopping version of "Black Friday," where brick & mortar stores offer deep discounts to kick off the holiday shopping season. Search engines like Google are trying very hard to...

  9. SearchDay | Use Online Public Relations for Link Marketing

    Nov 12, 2008 Hey wise folks, I have a program on my e-comm site where users will end up with their own unique links to mini-stores on my site. SEARCHING FOR MEANING Search engines are good at what they do, but they aren't especially great at it.

  10. Say "Bah Humbug" to Holiday Marketing Stress

    They don't even have the Halloween candy out in the stores. Optimize this new content and get the search engines looking into what's going on ahead of time. Find out where people are talking about holiday shopping and online shopping, letting them...