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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html) Sports Authority | Sporting Goods Stores San Diego") Automating Local SEO for Better Performance found that automating these above items...

  2. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Email marketing: Sixty-six percent of those surveyed said they make purchases or take advantage of promotions they receive from stores via email.

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. Savvy retailers add this offer to their title tags to increase CTR. Many consumers are loathe to buy shoes online because...

  5. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  6. The Secret to Reeling in Holiday Shoppers?

    But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple...

  7. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Fresh to one’s mind during the holiday season are stores such as Sears, the Home Shopping Network, Macy’s, Neiman Marcus, Godiva, The Container Store, and The Gilt Group. Many of these retailers are shopped both in-store and online.