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  1. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Price matching: Physical retailers should be concerned on price matching from online sites. It's quite common for physical retailers to offer to match competitor's...

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  3. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    But for 3M search also drives visibility where they lack a physical presence. These are all potential customers who had "no idea that 3M does removable self-adhesive hooks" but with a content strategy supported by reviews, 3M were able to deliver...

  4. Paid Search Ads Bring Big In-Store Results [Study]

    RevTrax noted that this study largely focused on larger retailers with multiple physical stores, but retailers with one or a handful of physical stores might want to experiment with location-based in-store paid search ads to test their effectiveness.