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Online Stores Cost Effective

  1. How to Build Your First Content Marketing Strategy

    Unfortunately for many stores, they are in dire financial straits before they realize they need to make a change. If you look at any successful business online, you're likely to notice one common element: they're producing high-quality content that...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. Put another way, the online marketing team found it could increase ROI from Facebook mobile...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The term “Digital Endcap” is derived from endcaps, those compelling displays you find at the end of aisles to help promote a particular product, in traditional retail stores. Success in online holiday retail requires the efficient use of digital...

  5. Paid Search Ads Bring Big In-Store Results [Study]

    RevTrax noted that this study largely focused on larger retailers with multiple physical stores, but retailers with one or a handful of physical stores might want to experiment with location-based in-store paid search ads to test their effectiveness.

  6. Link Building with Customers, Part 2

    This applies to all kinds of local businesses, such as day spas and e-commerce shoe stores. Think of how many discount/membership cards people carry around that range from grocery stores to DVD rentals.

  7. Shopping Search Engines Fuel Online Sales

    Many of these search engines offer specialized features that allow shoppers to compare product types, pricing, and online stores across the Web. Some of the programs even have an online calculator that factors in shipping, rating reviews, out-of...