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Online Stores

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  1. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Optimizing for App Stores The two SEO elements to focus on for mobile apps and the app stores are content and links.

  2. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average...

  4. Google as Your Identity Provider: Where Are We Now?

    Google Dashboard is the place Google has for you to check all the information Google stores on you. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible...

  5. The Secret to Reeling in Holiday Shoppers?

    But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Fresh to one’s mind during the holiday season are stores such as Sears, the Home Shopping Network, Macy’s, Neiman Marcus, Godiva, The Container Store, and The Gilt Group. Many people have also begun to complete the majority of their shopping online...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1 percent over Cyber Monday 2011. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest...

  8. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...

  9. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    While 56 percent of American shoppers said they would be supplementing their online shopping experience by heading to brick-and-mortar stores for Black Friday deals. The firm discovered that while users enjoy their Cyber Monday shopping experience...