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  1. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Login with Amazon is a service which allows Amazon members to sign into other online services, stores, games, and apps with existing Amazon login information. As an ecommerce driven company, this is an interesting and intelligent move for Amazon...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. Many consumers are loathe to buy shoes online because of sizing/comfort/fit inconsistencies, so the promise of Piperlime’s...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Optimizing for App Stores The two SEO elements to focus on for mobile apps and the app stores are content and links.

  5. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average...

  7. Google as Your Identity Provider: Where Are We Now?

    Google Dashboard is the place Google has for you to check all the information Google stores on you. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible...

  8. The Secret to Reeling in Holiday Shoppers?

    But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple...