So, we can also take an approach similar to what we're doing with marketing automation, which involves staying top-of-mind through regularly pitching content and stores. Some of these sites allow you to submit your content through an online form.
Login with Amazon is a service which allows Amazon members to sign into other online services, stores, games, and apps with existing Amazon login information. As an ecommerce driven company, this is an interesting and intelligent move for Amazon...
One firm Beaucoup, which sells flowers online, saw an eight percent improvement in online engagement once it had the Trusted Stores badge on its site. Google is looking to bring its Trusted Stores program to the UK later this year.
For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. Many consumers are loathe to buy shoes online because of sizing/comfort/fit inconsistencies, so the promise of Piperlime’s...
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. Let's break down three AdWords ads that Google users found when searching for [buy...
They're at restaurants, on buses, or even in stores – often with only seconds to check out (and not necessarily "checkout") a product out before moving on to the next task. A recent survey by Telemetrics and xAd showed that 50 percent used their...
Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Optimizing for App Stores The two SEO elements to focus on for mobile apps and the app stores are content and links.
I love Helen's Cycles, great stores and service. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
In the fall of 2011, Walmart began carrying the Orabrush tongue cleaners in its 3,500+ stores across the United States. He approached retail shops to carry the Orabrush in stores, but people walked past the product in stores without a second glance.
If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...
Ranking online stores that have nearby stores higher may be another way Google can influence these rankings. Google Shopping's Google Trusted Stores program is a clear indicator of a quality merchant under Google's ranking algorithm.
Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average...
I could write an entire column about this topic alone, but get acquainted with what Google is doing with Google Trusted Stores and the signals that could come from a quality customer experience. That I should have bought online.
An attribution model that factors in consumers moving across devices at home, work and on the move and into stores is, of course, the silver bullet to cracking this and many other tough nuts around justifying spend - and shifting it to find...
For merchants, this constant optimization means more opportunities to take advantage of Google Shopping special features which highlight seller metrics, such as Google Trusted Stores, Promotions, and Google Wallet.
Rising use of mobile devices in stores and increasing usage for direct, search and email traffic will mean the majority of consumer purchasing decisions will involve a mobile device, rising from almost nothing two years ago.
Google Dashboard is the place Google has for you to check all the information Google stores on you. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible...
But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple...
