Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Optimizing for App Stores The two SEO elements to focus on for mobile apps and the app stores are content and links.
I love Helen's Cycles, great stores and service. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
In the fall of 2011, Walmart began carrying the Orabrush tongue cleaners in its 3,500+ stores across the United States. He approached retail shops to carry the Orabrush in stores, but people walked past the product in stores without a second glance.
If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...
Ranking online stores that have nearby stores higher may be another way Google can influence these rankings. Google Shopping's Google Trusted Stores program is a clear indicator of a quality merchant under Google's ranking algorithm.
Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average...
I could write an entire column about this topic alone, but get acquainted with what Google is doing with Google Trusted Stores and the signals that could come from a quality customer experience. That I should have bought online.
An attribution model that factors in consumers moving across devices at home, work and on the move and into stores is, of course, the silver bullet to cracking this and many other tough nuts around justifying spend - and shifting it to find...
For merchants, this constant optimization means more opportunities to take advantage of Google Shopping special features which highlight seller metrics, such as Google Trusted Stores, Promotions, and Google Wallet.
Rising use of mobile devices in stores and increasing usage for direct, search and email traffic will mean the majority of consumer purchasing decisions will involve a mobile device, rising from almost nothing two years ago.
Google Dashboard is the place Google has for you to check all the information Google stores on you. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible...
But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple...
All of the companies in the mobile app space, especially the gatekeepers of the app stores, need to do a better job. It informs apps developers that the FTC is launching non-public investigations into whether some "entities in the mobile app...
Fresh to one’s mind during the holiday season are stores such as Sears, the Home Shopping Network, Macy’s, Neiman Marcus, Godiva, The Container Store, and The Gilt Group. Many people have also begun to complete the majority of their shopping online...
Trial has really switched from in-stores to online," continued Keogh. Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent...
Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1 percent over Cyber Monday 2011. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest...
Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...
While 56 percent of American shoppers said they would be supplementing their online shopping experience by heading to brick-and-mortar stores for Black Friday deals. The firm discovered that while users enjoy their Cyber Monday shopping experience...
Once they give permission, we can see the products they Like, the stores and brands they Like, and the stores, brands and products their friends like. Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the...
