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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores. Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. Could Google require ecommerce stores to offer Google Wallet as a payment option or their...

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Engage consumers near your stores. You should use radius bidding to reach consumers near stores and build an attribution model for local searches. Participants in this study voluntarily completed an online survey or logged their smartphone search...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html) Sports Authority | Sporting Goods Stores San Diego") Automating Local SEO for Better Performance found that automating these above items...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    This fueled the fire under the conservative moms who were now close to rioting at the retail stores. Help them without expecting anything in return: Look for consumers who are having trouble online. Earlier that day, Don asked Lisa to develop a...

  9. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Email marketing: Sixty-six percent of those surveyed said they make purchases or take advantage of promotions they receive from stores via email.