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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  2. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! Your online presence mustmove with you. Change Your Physical Address Online I always recommend clients make sure each employee has...

  3. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Option 1 – Open A Storefront: Say Brandi was to open a storefront in Lexington. Option 2 – Open Shop On Facebook: Setting up a store online gave Lolly Wolly Doodle access to over 700,000 women in the U.S.who were over 21, and had children under the...

  4. Business Listings: What’s the Crowd Appeal?

    As a business owner, you wouldn’t let a patron change your name on your window, sign or storefront awning. Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses...

  5. 3 Keys to a Successful Web Presence

    However, imagine that you had the perfect retail location and yet your storefront was filthy. Because online, a competitor is always next door to your perfect location. Whenever I ask a prospect what their goals are, all too often their answer is...

  6. Where's The ROI?

    They own a brick and mortar storefront and an online shop that sells spices. That being said, keeping the storefront open is dependent upon their street business -- or they'd work in their basement in their PJs all day.

  7. Don't be a Local-Yokel - Enhance Your Local Business Listings

    These coupons are printable and can include anything from 10 percent off services to buy-one, get-one-free offers, or whatever you'd like to do to bring business into your Web site or storefront. With the increased awareness of Local Search in...