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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  2. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-nine percent of shoppers are doing their own research at home to avoid requiring sales assistance in the store. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store...

  3. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. PLAs have become a key component of driving online sales, and as the format becomes more sophisticated, retailers will continue to have more opportunities to...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Moreover, they primarily rely on third parties to sell their products, most often in a physical store. CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    An emerging trend amongst mobile device users is "showrooming" – checking out products in store, only to buy online at a later time. More than just catering to a mobile device, retailers need be prepared for how mobile shoppers use devices while in...