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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    For instance, say you own an online fashion eyewear store. However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. Ad extensions should also be used on any promotional...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. Most of the time the keywords that drive online sales or leads are the same keywords that drive...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty-nine percent of shoppers are doing their own research at home to avoid requiring sales assistance in the store. Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store...

  6. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. PLAs have become a key component of driving online sales, and as the format becomes more sophisticated, retailers will continue to have more opportunities to...

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Moreover, they primarily rely on third parties to sell their products, most often in a physical store. CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving...