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  1. Google Uncovers Black Friday Shopping Trends [Study]

    According to Google, approximately 50 percent of 25- to 34-year-olds use their smartphones to shop or browse online while standing in line at another store to make a purchase. Think about it: We take our smartphones with us everywhere and use them...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. Remove barriers to entry for in-store purchases which start online

  3. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. In fact, more than 60 percent of online adults in the U.S.use at least two...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion Best Integrated Campaign: Zenni Optical, Integrated Online Marketing Campaign - Managed By Wpromote Elite SEM won big in Las Vegas last night.

  5. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online...

  6. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. For any existing product IDs with more than 50 characters (which you will need to change), the relevancy will be reset for those...

  7. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to the findings. Contrast that with only 13 percent of retailers who believe online is more personalized than...

  8. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions.

  9. 6 Crucial Link Building Strategies to Drive Quality Traffic

    For instance, say you own an online fashion eyewear store. However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link...

  10. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. Ad extensions should also be used on any promotional...

  11. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. With mobile devices growing in popularity, more conversions happen over the phone versus online.