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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    He read several negative reviews and tried that store last. You can't be online 24-7. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. This is especially important for web-only retailers, those businesses that sell products...

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Forty-nine percent of respondents said they will check in-store inventory online...

  6. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements.