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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to...

  2. Cross-Device Measurement: Believe the Hype

    In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. With the above principles, you can also build relationships with influential bloggers and site owners to...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. Few things in paid search are more tragic than spending considerable time and money optimizing...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Find you right now and make a purchase, either online or in person. Automating Local SEO for Better Performance found that automating these above items helped multiple department stores achieve a CPC below $0.07 from local SEO, compared to the...