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  1. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Find you right now and make a purchase, either online or in person. Automating Local SEO for Better Performance found that automating these above items helped multiple department stores achieve a CPC below $0.07 from local SEO, compared to the...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels.

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Efficient management, reporting, and optimization...

  6. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Since details like address, hours, and directions are shared, retailers...

  7. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for the past three years," it said in a report. M-commerce has reached a record high percentage of total online spending in three of...

  8. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. Never have I written anything that has inspired such response as my...

  9. Google Display Network Remarketing: Convert The Prodigal Shopper

    Ninety-five percent of online browsing is spent on content, with the remaining 5 percent relegated to search, according to Google. Users are spending the majority of their time not on your online store, and even when they are browsing your website...