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  1. Cross-Device Measurement: Believe the Hype

    More than 40 percent of online adults sometimes start an activity on one device only to finish it on another. In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices.

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. With the above principles, you can also build relationships with influential bloggers and site owners to...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. Few things in paid search are more tragic than spending considerable time and money optimizing...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Spending 30 minutes thinking through your sitelink strategy can yield results. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Find you right now and make a purchase, either online or in person. Automating Local SEO for Better Performance found that automating these above items helped multiple department stores achieve a CPC below $0.07 from local SEO, compared to the...