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  1. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Spending 30 minutes thinking through your sitelink strategy can yield results. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Find you right now and make a purchase, either online or in person. Automating Local SEO for Better Performance found that automating these above items helped multiple department stores achieve a CPC below $0.07 from local SEO, compared to the...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels.

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Efficient management, reporting, and optimization...

  7. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  8. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Since details like address, hours, and directions are shared, retailers...

  9. 8 Tips for Building Your Internal Content Marketing Strategy

    Scan them and put them online and give your customers a nostalgic look at what once was. If you have a small internal content team tasked with creating content – from blog posts, to scripts, to billboards, to ebooks, to animated cartoons and beyond...

  10. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for the past three years," it said in a report. M-commerce has reached a record high percentage of total online spending in three of...

  11. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. Getting useful data from an online calculator? It’s not like you could use checks and Xs to get me to sign up for the Miley Cyrus Online School of Dance.