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Online Space Travel Industry

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  1. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...

  2. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  3. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Even the comments on Matt's travel announcement page ask for help and reasons for their sites disappearance. She said one of the other sites in the developer area had hundreds of tutorials dropped from the results - tutorials that were unique and...

  4. DOJ Antitrust Chief Recuses Herself From Google ITA discussions

    Companies working in the travel industry are claiming Google's purchase of ITA could cause problems for them - allowing Google to deal directly with the airlines when flight searches are done. Kayak.com and others, has argued that Google now...

  5. Google Acquires Travel Search Firm ITA for $700 Million

    Huang, Xconomy's National IT Editor and the Editor of Xconomy Boston, says, "It will be interesting to see how this move by Google affects the travel search space (especially sites like Kayak and Bing)--and whether we will all be going to Google...

  6. A Guide to Search Engine Strategies New York 2009

    Following that panel is a great choice if you are in the travel vertical, but I would stick to "Search Becomes the Display OS" and see why one panelist feels that search advertising is "en route to becoming display advertising's operating principle.

  7. SearchDay | The End of the Beginning

    This will help the coffee-obsessed such as myself find coffee stops along their travel routes. Search Engine Optimization in a Down Economy SEW EXPERTS: AU NATURAL During the last downturn, we witnessed Google become a leader in their space...

  8. The New Era of Travel Affiliate Marketing

    How Big is the Travel Affiliate Space? Other questions about the economy also hover like a dark cloud over the travel industry, but all the recent stats about online travel point to growth in 2008. And perhaps the most important question, just how...

  9. Key Themes in Online Travel

    I'd be very interested to hear your feedback on these issues and beyond in the travel space, as I look ahead in my calendar to the Getting Vertical Search Right session at SES San Jose. No stranger to the world of search conferences, I still...