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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Establish a blog or website that becomes an authoritative brand in your space. At another level, thought leadership also means that you're respected for your expertise and someone that others consult when they want to hire someone in your space.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. The system holds a specific ad space while the user is loading a website...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader within your space. An intelligent way to leverage this for links, social...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  6. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    In such a competitive web space, lyric sites do whatever they can to gain an edge in the search rankings. If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering lyrics, along with associated ads for...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    The development boom hasn't slowed down at all this year and is propelling the entire social media space forward into 2014. Now that the world is shifting their television habits online, this means that the video advertising model must shift with it.

  8. How to Dominate the Entire First Page of Google

    Keep in mind that you can combine multiple extensions to take up the majority of the premium ad space. While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space.

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. At the same time, the need for an online presence has never...