It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Print yellow pages (PYP) usage may be down, but...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Clients often ask where they should spend their marketing dollars: online or offline, search or display?
This is the topic of a recent survey conducted by TMP Directional Marketing. MySpace for Online Learning and Marketing Tools SEM.EDU While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media.
This is the topic of a recent survey conducted by TMP Directional Marketing. People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.percent of those surveyed find Yellow Pages directories a valuable source for...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
