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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The wonderfully "free" social platforms that society has embraced to connect on a personal and professional level were designed to make money. As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New...

  2. Future Forward - Shifts in the Digital Revolution at #SESLON

    Coplin spoke of the evolution of a digital society. In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on...

  3. Government SEO is Broken

    Government agencies are big players in the ongoing shaping of American society. Each negative or frustrating online experience contributes to the public perception that government is too large, unresponsive, and indifferent to the needs of its...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It’s a technological gift that keeps on giving to a global, information-hungry society. It’s that which makes Google a more popular online destination than most of its (all take, no give) FTC-supporting complainers.

  5. Marissa Mayer Nominated to Walmart Board of Directors

    Walmart has strategically bought mobile- and social-focused startups in the past year, including Small Society, One Riot, and Kosmix. Walmart has recognized that its customers are mobile, with consumers increasingly using their smartphones and...

  6. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    With 107 employees and a rapidly growing international sales force, TRX is contributing to a fitter society and improving millions of personal health profiles. Typically, TRX aims to spend $40 on online advertising for each sale it generates from...

  7. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    The Internet is a society evolving, and like the rise and fall of every empire a new one will spring from the ashes. You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could...

  8. Top Bing Searches in 2011: Bieber, Kardashian & Royal Wedding

    What catalog of society’s consciousness would be complete without knowing which toys we prefer to spend our money on? Surely there was more going in 2011 than Beiber Fever and Gaga’s Monsters stalking her every move online.