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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. Hand in Hand: Combining Social it turns out many of them were experienced bloggers who...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Lastly, we looked at the distribution of links from tweets to other social networks during the 20-hour New Year's Eve event. Second was Tumblr and third was Path, both social networks enable sharing on Twitter and make it easy enough to post and...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of their likes, loves, and passions.

  6. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Meanwhile, 42 percent of online U.S.adults used two or more social networks in the past year. As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew's Social Media Update 2013.