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  1. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. We research someone online before agreeing to a...

  3. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and...

  4. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Argentina Web users are more likely to view online video content.