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  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Social media/Web 2.0 sites Cross-link and cross promote each piece of content using the target keyword in anchor text on each platform and distribution network. Share the infographic and images on the web 2.0 sites like Slideshare, Good.is, and...

  2. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Though roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements, research suggests there are opportunities for marketers to engage with consumers via social media.

  3. Marketing to the Mindset: How to Match Social Content to User Intent

    The second phase of their research consisted of over 6,000 15-minute online interviews of adult social network users spanning twelve countries. LinkedIn set out to understand how the social network influences the type of emotional campaign that...