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  1. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. Either way, an expert in a ranking drop situation can almost be worse than a beginner at times in not knowing their own baby is ugly, especially if they have other sites...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) For each client ready to invest, we decided to test all online marketing channels which only included these three: Image Credit: http://blog.smartbear.com/wp-content/uploads/imports...

  3. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you do have to have affiliates linking into your webpages, make sure they are high quality sites that contain original content besides content about your product. Content that is scraped from renowned, well-ranked sites and is used purely as a...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this act that shields sites like Yelp from liability. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in...