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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) For each client ready to invest, we decided to test all online marketing channels which only included these three: The goal of these "lessons" is to help you use what I found worked...

  2. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. However, if the affiliate sites that link to your website contain just copied product...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this act that shields sites like Yelp from liability. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in...

  7. Last-Minute SEO - Here Come the Holidays!

    Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly...