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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. According to data published in 2013 by Morgan Stanley, Yandex is used by 61...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...

  3. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. If you have a tight budget, you can save a little money by only running when you know your audience is online, for example...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    While Black Friday is generating interest, Adobe predicts that 2013's Cyber Monday will be the "biggest online shopping day ever" generating an estimated $2.3 million. With the holiday retail season officially kicking off in about a week, online...

  5. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Though the connection between store quality of service if an online store has a brick and mortar isn't exactly clear, Google could use it as a signal to determine online store ranking. Ranking online stores that have nearby stores higher may be...

  7. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. Wajam aims to help shopping sites and online retailers increase...