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  1. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. A multi-brand women's online retailer determined their online customers experienced challenges when...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the...