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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average influencing 30 percent or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or...

  2. Search Marketing & the Fine Art of Nexting

    While the items for sale may be guns and tasers and pepper spray, the experience is still shopping at an online store. I hope you enjoyed this game – it’s one I play almost daily as I search for things online.

  3. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Kenshoo has created a barometer for examining online holiday shopping trends based on their search marketing software which is used by five of the top ten U.S.retailers and manages over $1 billion in annual advertising spend.

  4. Local Search: Where's the Love?

    User demand has exploded (according to recent comScore data) and many advertisers, large and small, are seeing cost-effective online video as a substitute for television advertising (one of the biggest victims).

  5. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    National Public Radio's site is allowed to engage in cloaking; snooty bloggers think it's just fine to "blogroll" as if it weren't a link scheme; major publications can sell links based on their impressive PageRank, but smaller ones are advised...