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  1. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. This should probably come as no surprise considering the high number of "touches" many online shoppers...

  4. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. The use of online advertising on search engine results pages to help visitors find...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    Other online florist sites copy the general Proflowers design approach, but include a shopping cart. Pretty much every ecommerce site includes a shopping cart, but few do it right. For instance, when we conducted the user research for an online...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Updating your site with new content isn't enough to successfully...