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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. This should probably come as no surprise considering the high number of "touches" many online shoppers...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. The use of online advertising on search engine results pages to help visitors find...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Other online florist sites copy the general Proflowers design approach, but include a shopping cart. Pretty much every ecommerce site includes a shopping cart, but few do it right. For instance, when we conducted the user research for an online...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Updating your site with new content isn't enough to successfully...

  6. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. These numbers are continuing to rise," said ShopVisible...

  7. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B...

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. The survey offers many other interesting insights into how consumers...