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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Online marketing will increase to 1,000 billion Yuan by 2015, according to China...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Under the All online campaigns tab, select + New campaign: Google Shopping’s recent evolution has brought quite a bit...

  4. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for online advertising: “Make it simple, relevant, measurable and effective.

  5. Google Rolls Out Car Insurance Comparison Shopping in UK

    Insurance companies can fill out an online application form if they would like to be included in the program. The comparison tools are fueled by UK price comparison site BeatThatQuote’s financial expertise, since they were acquired by Google in 2011.

  6. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. Wajam aims to help shopping sites and online retailers increase...

  7. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Even better, the ability for me to take a photo of what some crazy-cool japanese kid is actually wearing (they always have the coolest clothes IMHO) on the streets of Harajuku, Tokyo, and the possibilities to create new and more interesting ways...

  8. How to Use QR Codes for Better Conversion Rates

    However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an entirely new perspective on conversion opportunities. When" opportunities: Product life is nearly expired Barcode content: Link to the...

  9. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    If you only desire travel searches, you best go to an online travel agent because they are the only ones that really understand your travel needs and won’t inundate you with extraneous results. As people continued to move more of their lives and...

  10. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    The goal of this article is to help online retailers gain a better understanding of the requirements and how to implement them effectively. The impact of adding UPCs to your shopping feed depends on whether you’re price competitive, your number of...