What time of year do they normally buy gifts, are they tied to a holiday, and are they only selecting sale items? Even Google noted last year that 65 percent of online searches began on a smartphone. A recent survey by Telemetrics and xAd showed...
First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2 percent of visits come from social, while 34 percent come from search: A Conductor study suggested that may be in part because users...
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. If publishers use the interactive elements of Google Catalogs mainly to...
Now look at the product annotation for Bestop Supertop NX in Google Catalogsin the 4 Wheel Parts 2012 Holiday Gift Guide. The consumer swiping through this grouped product annotation with altered titles is a lot less likely to mistakenly click on...
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries. For retail, more shoppers are making their decisions before going to the store or buying online, and search plays a...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
Many people have also begun to complete the majority of their shopping online for a variety of reasons, whether for the sheer convenience or to avoid the tumultuous, irritating crowds that disburse during the holiday season.
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. It's clear that it won't materialize this holiday...
Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC strategies: Mobile in the Morning, Laptop in the Evening Mobile Consumer Spending: Big Data Insights for Holiday Retailers
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. Speaking of fair, there is a group that has emerged called FairSearch, which claims to be "a group of businesses and...
Cyber Monday saw the biggest increase in YoY impressions and clicks, reflecting heightened consumer interest and search activity, as well as aggressive budgeting and bidding strategies of retailers aiming to capitalize on this new online shopping...
The advertising campaign – which will run both online and offline – will demonstrate why holiday shoppers should be weary of Google Shopping search results. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it...
With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to make sure you're getting the best bang for your budget bucks. This might seem obvious, but with so many online advertisers involved in...
Meanwhile, Thanksgiving Day – which has historically been a lighter online holiday shopping day – continues to gain steam and grew well ahead of the current pace as more consumers opted to kick off their holiday shopping immediately after the big...
Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities. Here’s a look at of a some lists I made to start my holiday shopping: These are all features which make the online shopping experience more...
With another 55 percent saying they wouldn't be doing any online shopping this holiday season. The firm discovered that while users enjoy their Cyber Monday shopping experience, many will still be heading to the stores this holiday season.
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Their examination of trends across 100 million online shopping sessions contains a number...
Brothers, Bryan and Jeffrey Eisenberg, have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season.
Success in online holiday retail requires the efficient use of digital advertising, which has evolved considerably in the retail sector over the years. The holiday retail season is upon us and once again billions of dollars will be spent on...
