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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping online. It is also worth considering adapting ads to target other...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other brands that offer online shopping.

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. Good news for online retailers: K-12 and college shoppers spent more online...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. When it comes to shopping, smartphones experienced a 26 percent lift...

  6. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. You can increase online conversions with real-time recommendations...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Online marketing will increase to 1,000 billion Yuan by 2015, according to China...

  9. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. Did it have a fantastic sales day? Unless the client is used to making $10,000 per...

  10. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  11. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over last year) and much of that will be driven by mobile shopping done under the turkey table or while supposedly watching a football game," Adobe...

  12. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A mobile conversion doesn't necessarily entail filling up an online shopping cart and checking out," the report notes. It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer...