SEO News

Online Shopping Customer Acquisition

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  1. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Consider using search retargeting as a means to keep your brand front of mind over this weekend and reduce customer acquisition costs. With significant increases in cost-per-acquisition and cost-per-click Cyber Monday is becoming a grim battle for...

  2. Microsoft Launches Live Search Cashback and Live Search Farecast

    Also available today is the new Live Search Farecast, which includes technology acquired through Microsoft's April 2008 acquisition of Farecast Inc.the award-winning travel site known for helping users find the lowest airfares by predicting when...

  3. Search Online, Buy Offline: How to Tell?

    For this reason, as part of our results reporting, we also explain the benefits they are receiving in the areas of brand awareness, market positioning, and delayed customer acquisition. This shows that a client who starts online and converts...

  4. Local Search Growing, but Small Biz Advertisers Cautious

    They also liked the idea that PPC could be a cost-effective or low-cost method of customer acquisition. This compares with new Nielsen data showing that 39% use Google, 30% use Yahoo and 30% use MSN.of respondents used search engines seven or more...