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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. An advertiser can define various audiences such as existing...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Shopping cart Provide visual cues for ease of navigation: Make sure important information is placed...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Other online florist sites copy the general Proflowers design approach, but include a shopping cart. Again, this is a common task and the shopping cart is ill equipped to support this, well. This is the only task that a typical shopping cart serves...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Thanksgiving will actually be the fastest growing...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A mobile conversion doesn't necessarily entail filling up an online shopping cart and checking out," the report notes. It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Run Tests in Shopping Cart Now: Don't run conversion optimization tests during the holidays. And if you aren't running ads on the largest online retailer, Amazon, you're missing out. Optimize Your Shopping Experience NOW

  7. 5 Google Dynamic Remarketing Ads Best Practices

    Bid more on shopping cart abandoners: There are a whole host of things which can lead an online shopper to abandon the shopping cart. Shopping Cart Abandoners: People who have visited your site, added a product to their shopping cart, and then...

  8. FTC Tightens Online Disclosure Requirements

    Display disclosures before consumers make a decision to buy — e.g.before they “add to shopping cart. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...

  9. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...