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Online Shopping

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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. Shopping Path Analysis We spent considerable time analyzing the shopping path of a...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant". Yet, many are still looking to move the shopping experience to the social platform rather than...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Though consumers are now used to shopping online, it still isn't a given that you can buy every type of item this way. This result reassures the searcher that by shopping Overstock, he/she could, in fact, complete a purchase online, rather than...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Listing on Google Shopping can be daunting for many online merchants.