Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Listing on Google Shopping can be daunting for many online merchants.
Online marketers of all stripes have embraced programmatic buying in recent years as the technology has increasingly become more sophisticated and obviously the data pulled together has become available,” Marcum said.
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
How can a legitimate business compete online? Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in...
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). If this is the case, ignore online zealots who say "life is rubbish, stop whining and get on with it.
A Conductor study suggested that may be in part because users overwhelmingly turn to search as a discovery platform versus social when it comes to online shopping. To a certain extent, the tech media has touted social media as a magic bullet...
The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and reviews.
Meanwhile, mobile searches are rising in the B2B sector, according to a separate study from BizBuySell.com, an online business-for-sale marketplace. Although the context for mobile searches was not usually when people were out shopping or looking...
Luke searches for, say, "online shopping cart software," and sees this page: Take, for example, a web store owner I’ll call Luke, who has one of those old-fashioned shopping cart websites; tiny product pictures, ugly fonts, clumsy navigation...
Google Shopping is a really cool program in that you can get granular with breaking out detailed ad groups, specific to categories, brands, price buckets, seasonal items (use AdWords label), and a host of other online product variables.
Though the connection between store quality of service if an online store has a brick and mortar isn't exactly clear, Google could use it as a signal to determine online store ranking. Ranking online stores that have nearby stores higher may be...
The country already has the highest number of digital buyers worldwide with close to 220 million people buying goods online in 2012. That figure is estimated to grow to more than 270 million online buyers this year.
Accused by the Environmental Investigation Agency (EIA) of promoting online sales of elephant and whale products, Google says that it moves quickly to remove material advertising ivory and products that contain it, despite what the EIA has claimed.
Products are displayed based on keyword level intent signals, however most retailers’ product feeds are designed for online/offline merchandising techniques, which don’t take searcher behavior into account.
That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average influencing 30 percent or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or...
Social media usage is set to rise everywhere over the next couple of years but growth will continue to be far higher in emerging markets, as Internet penetration and more sophisticated forms of online engagement continue to catch up with those in...
For over ten years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business. The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping...
If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their online shopping cart, then publishers have failed to see the full potential of this platform.
