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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Shoppers tend to buy one bouquet at a time and we incorporated suggestive up-selling as part of the checkout sequence. For instance, while everyone else is relying on a shopping cart to address the other tasks in a typical shopping domain, you may...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Marin's methodology for the study drew a sample from the Marin Global Online...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Customer reviews and product ratings: Forty-eight percent of online shoppers...

  4. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. This not only creates a positive experience for shoppers and reduces non-converting click...

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. Translation: they're taking a bite out of the online auto...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    But when it comes to buying all those toys on the most-wanted list, mobile shoppers and Furby enthusiasts will likely have a good experience at Toys "R" Us, which came in second out of the 100 top retail sites examined for mobile.

  7. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    The motivation of shoppers changes each week during the holiday season. And if you aren't running ads on the largest online retailer, Amazon, you're missing out. Often November rolls around and businesses haven't even started thinking about how to...