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  1. The Content Marketing Elephant & the Enterprise

    Few legal teams are concerned with earning valuable backlinks for a business line of goods or services. If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search...

  2. Implementing your Search Strategy for the Latino Market, Part 2

    Social network services are also referred to as social content networks, or SCNs. In this final installment, we will look at some marketing strategies for your site, and offer a resource list to promote your content in Latino Web sites, vertical...

  3. SES Latino -- Interview with Conference Chair Nacho Hernandez

    But when it comes to Latin America, there is really only a handful of search marketers right now who are offering any kind of services to that area. SEW: One very notable statistic: US Hispanics hold an 89% penetration to search, and more time...

  4. Planning your Search Strategy for the Latino Market

    Hispanic Services Francis Petty, Online Marketing Manager of LaNacion S.A.offers his company's keyword research strategy for effectively reaching the Latino market: Hispanics – especially second and third generation – have much different search and...

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    On his favorite online services, Cutts cited a number from Google as well as some for competitors. Cutts stressed that his was not the official company line, but he felt that personalization and localization would be key, but also that the effort...

  6. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    On his favorite online services, Cutts cited a number from Google as well as some for competitors. Cutts stressed that his was not the official company line, but he felt that personalization and localization would be key, but also that the effort...