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  1. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Video really helps to bring products or services to life in ways that stagnant images and text simply cannot. From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries...

  3. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. Business strategists should ideally have a background in marketing as well, to help translate between the general business' needs and the potential...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Localize on-page business content (e.g.hours, driving directions, local descriptions, etc.

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. In combination with anemic (or non-existent) video...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...