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  1. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. A multi-brand women's online retailer determined their online customers experienced challenges when...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're creating in...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Find you right now and make a purchase, either online or in person. Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. The top four U.S.online video content properties in...