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  1. HVB wins with placements and self-directed products

    Since entering the public distribution market, HVB has established itself as a top 10 provider, with a market share of around 3.5%. HVB has so far kept the service in-house for its own branch network for reasons of competitive advantage, rather...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S. Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  4. What You Can Learn From Google Analytics Mobile Reports

    Service Provider This report is like the Service Provider report under Technology, but purely showing the data for mobile visits. The poor desktop is getting dusty in the corner while everyone finds more portable and shinier ways to access online...

  5. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. Traditional search agency services were developed for...

  6. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Or maybe you're the email provider that truly doesn't match ads to content. Especially when you're attacking Google's email service for doing the same thing yours does. By focusing on excellent customer service and truly valuing your consumers, you...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. Support Value - Online Self-Service Support Value - Online Self-Service: Example:  Estimated 1,500 weekly support calls at which 70% could be...

  8. Google as Your Identity Provider: Where Are We Now?

    Instead of me giving a birthdate as I would today, my Identity Provider, who holds that piece of verified data about me and is also trusted by Pandora says, “Hello Pandora! NSTIC was designed to eliminate the password “issue” by replacing passwords...