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  1. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. As the ultimate information destination for your product or service, your website can, and should, be the dominant authority for...

  2. Search, Social Media & the Offline Purchase

    This provides strategic guidance in marketing communications, media strategy, customer service, product development.the list goes on and on. The social media landscape is, in 2011, the truest manifestation of online word-of-mouth behavior -- and in...

  3. User Ratings and Reviews: Join the Conversation

    Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. Even though some businesses may be hesitant to allow consumer reviews, the 2008 TMPDM-comScore study found...

  4. Local Search for Little Biz

    The number and quality of links pointing to your site is also important as is the local link reputation they convey using your location and product or service in the link text. Use good product, service, and brand keyword terms, including...