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  1. Implementing your Search Strategy for the Latino Market, Part 2

    At SES Latino, Brad Geddes of LocalLaunch presented a comparison chart of the Latino-targeting capabilities between Google AdWords, MSN adCenter, and Yahoo Search Marketing. Search marketers must know the service capabilities of the global-brand...

  2. SES Latino -- Interview with Conference Chair Nacho Hernandez

    SEW: What are the special coverage areas with SES Latino that people wouldn't normally have at other search conferences? There's a debate between using the terms Hispanic, Latino, and "Latina" (we like to use gender in words in Spanish) We really...

  3. Coordinating Search with External Media: Can Less Be More?

    SES Latino 2007 in Miami Wrap Up, Search Engine Guide Future of Online PR and Reputation Management, Online Marketing Blog In contrast, in the post-media blitz phase, all sorts of people suddenly are piqued about your brand or product/service, even...