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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business.

  3. How to Build Your First Content Marketing Strategy

    It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. For example, maybe you're writing about a popular service that your...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Google gets consumer service ultimatum from German...