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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy.

  2. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    Hadeed's complaint further alleged that the negative comments were defamatory because they falsely stated that Hadeed had provided shoddy service to each reviewer. It said that litigation is not a viable alternative to customer service and that an...

  3. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    While it can round out the profile of your company personae to talk about the charitable things that you’ve done, to brag about industry achievements or to rail against an unpopular local government issue that impacts your audience, you do run the...

  4. How to Build Your First Content Marketing Strategy

    For example, maybe you're writing about a popular service that your business provides. You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com.

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the visual social media world. The 140 character social networking and microblogging service launched in 2006 and...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together...

  7. Search Marketing Integration Starts With Your Sales Team

    This engagement creates an opportunity to build relevant back links from blog posts, forum responses and online interactions. They’ll be able to identify common customer questions, reservations and the most effective selling points of your product...