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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. Find you right now and make a purchase, either online or in person.

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. Online local directories: 15 percent However, SEO is the worst place for a small business that is moving from word-of...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as Google Shopping and, Marin said, historically the first month of the holiday shopping season).

  5. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    Hadeed's complaint further alleged that the negative comments were defamatory because they falsely stated that Hadeed had provided shoddy service to each reviewer. It said that litigation is not a viable alternative to customer service and that an...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president...