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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  4. Last-Minute SEO - Here Come the Holidays!

    If you cannot afford a CERTIFIED AdWords expert, then you can use this service. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. WiderFunnel is a popular marketing optimization service provider. Thankfully, mastering the art of CRO is considerably easier now than it...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable...

  8. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Once a user has had the opportunity to utilize the service...

  9. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors – equally. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online...

  10. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In fact, the woman with the most experience overall still had a lower score than the male service rep with the least amount of experience on the team. The study derived data from 300 respondents of a survey that measured client satisfaction levels...