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  1. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  5. Last-Minute SEO - Here Come the Holidays!

    If you cannot afford a CERTIFIED AdWords expert, then you can use this service. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. WiderFunnel is a popular marketing optimization service provider. Thankfully, mastering the art of CRO is considerably easier now than it...

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...