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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    If you have amazing products, put in effort to build great service, you'll build a great rep," Beal said. You can't be online 24-7. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  3. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys...

  4. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. Which subsets of insurance spent the most in online advertising? The spotlight is on the insurance industry – including digital...

  5. 4 Critical Elements of a Successful Content Marketing Team

    These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. Online marketing and SEO: Another critical expertise for a content marketing team is someone with the...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. Find you right now and make a purchase, either online or in person.