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  1. SearchDay | The End of the Beginning

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? There was an online petition, Gadget code to create your own search box and a few other reactions to Google's dropping of the search option...

  2. SearchDay | Universal Search Should Be a Plus

    Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. SEM CROSSFIRE Could our industry's Big Three replace the old ones? Universal Search Should Be a Plus OUTSOURCED...

  3. SearchDay | Post-Cyber Monday Marketing Ideas

    A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.

  4. A Look Back, and a New Beginning

    SEM.edu in Review As a result, this will be that last article for SEM.edu for a while. I may post a new SEM.edu article from time to time, but I'll focus my energies on SEM 101 for the most part. If you'd like me to cover a certain topic in either...

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  5. SearchDay | The Organic and Paid Balancing Act

    Facebook: Get Educated on the Hottest Social Media Platform SEM.EDU Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. SEO During E-Commerce Application Development SEM CROSSFIRE E...

  6. SearchDay | My Wife, the Editor

    MySpace for Online Learning and Marketing Tools SEM.EDU While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. Today's Top Story: SageLewis My Wife, the Editor LINK LOVE Editor of any kind of...

  7. SearchDay | Common Problems with 404 Error Pages

    Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. Common Problems with 404 Error Pages SEM CROSSFIRE...

  8. SearchDay | A Tale of Two Links

    Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. Yahoo Rebrands AMP as APT and Launches Posted by Nathania...

  9. SearchDay | Would You Endorse this Web Site?

    YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at its best.and worst. SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the...

  10. SearchDay | Online Videos as Learning and Marketing Tools

    YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at its best.and worst. Keep Your Ideas Simple and Increase Conversions BY THE NUMBERS Good ideas are often simple ones, and this rule applies to...

  11. SearchDay: There's No Secret Recipe to SEO

    Leveraging Social Media to Educate SEM.EDU There's been lots of hype about social media lately. SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your...

  12. SearchDay: The Evolution of SEO

    Tips for Making the Most of SES San Jose SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world.

  13. SearchDay: Tips for Making the Most of SES San Jose

    Tips for Making the Most of SES San Jose SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world.

  14. SearchDay: Tips for Making the Most of SES San Jose

    Tips for Making the Most of SES San Jose SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world.