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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. Davis notes that many of these are "unconfirmed assumptions from dealing with the...

  2. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google Shopping results. The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous program...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Tmall.com – a business to consumer online marketplace eTao – a shopping search engine However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao...

  4. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. Savvy online shoppers who look for deals, rebates, promo codes, reviews, and price comparisons elicit different patterns of activity in search...

  5. Search, Social Media & the Offline Purchase

    The social media landscape is, in 2011, the truest manifestation of online word-of-mouth behavior -- and in a ROPO context, this brings tremendous value to the search marketer's table. These too are indexed by search engines (for the most part...