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  1. Google Pays $500M to Avoid DOJ Prosecution on Drug Ads

    An SEC filing in May revealed that Google had already put aside the $500 million “in connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers…”

  2. Generating Revenue From Outsourced Local Search

    These numbers are expected to grow, especially as Internet-groomed youngsters become consumers, and as advertisers seamlessly and quickly connect with ready-to-buy local consumers online. Added page views extend existing display advertising...

  3. For Local Search, It's All About the Online-Offline Gap

    As Google continues to develop all of these fronts, it could add up to a valuable proposition for local and national advertisers that want to diversify ad campaign across online and offline media and also have greater ability than ever before to...

  4. Creative Messaging in a Direct Response World

    One common area of interest among advertisers seems to be: how to best communicate to the online audience. I've just come off the road from numerous meetings with national and regional advertisers. Wal-Mart: "We sell Apparel, Baby Goods, Books...

  5. Search and the Law: Attorney Deborah Wilcox

    On the other side of the coin, some advertisers are disgruntled that most of the major search engines no longer allow the use of trademarked terms in keyword ad copy, even for fair use purposes. She teaches continuing legal education courses to...