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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: The lessons are in no particular order, but include challenges from starting, running, growing, and automating processes to adding...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was...