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  1. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And if you think about it, if somebody had a foolproof way to make money online, they would probably use that way to make money, rather than packaging it up into an ebook and selling it to people, or patching it up into a tool and selling that to...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit...